Commercial for Dutch Rijkswaterstaat
We created a commercial in a 2D vintage style for the Dutch Ministry of Waterways and Public Works. The commercial shows how to dodge traffic in the Netherlands like a boss.
(this is the moment for you to turn on your sound)
Cartoon Modern is an animation style from the fifties. It is typical because of the outlines, colors and abstract figures.
Check out this video about the style Cartoon Modern.
Storytelling and Character design
The Commercial needed to be informative and funny to watch. To create this vibe we decided to use one of the oldest tricks in the book. Two characters that are the exact opposites of each other. Meet our little friends.
Direction: Studio Plumeau
2D Animation: Thijs Viegers – Joep de Laat – Liza Mennes
Backgrounds: Ben Vinkenburg – Liza Mennes
Storyboards: Thijs Viegers
Music: Jochem Weierink – www.jochemweierink.com
Sound Design: Guido Puijk
Voice-over: Jeroen Kramer